Spot on, indeed I think there's a risk that the company are...

Spot on, indeed I think there's a risk that the company are chasing CFN inappropriately early to assuage shareholder angst and try and make amends for previous misses on revenue etc. it would be to the detriment of the business to try and achieve CFN for its own sake - growing the business as quickly as they can should be the priority even if that delays profitability. Ultimately a model that generates profit for ongoing/recurrent business appears to have been established, grabbing as much market share as quickly as possible is the priority - that's what the most successful disruptive businessss do, clearly we're no Tesla or Amazon but we should be looking to grow in the same manner as them. It's one reason that a US listing might help as they're more accepting of that strategy than the stodgy old bank/resource obsessessed ASX.