Ann: Kaddy expects significant lift from Bibendum partnership, page-2

"We are excited to relaunch and migrate the Bibendum partnership to Kaddy Marketplace, promoting our platform across their large database of trade customers, representing thousands of venues across Australia,

and we’re confident that this will drive a significant lift across our key metrics.

When Bibendum promoted Winedepot Market to its customers last year, there were only about 800 products available and almost all of these were contained within the wine segment. The Winedepot Market platform also lacked trade specific functionality. Now, trade buyers whom Bibendum introduces to Kaddy Marketplace will have an entirely different experience.

For a start, they will have the ability to choose from a product range that's almost 20 times

bigger than Winedepot Market including the best range of craft beers, spirits, seltzers and non-alcoholic beverages in the country.

Importantly, through our expanding network of liquor wholesalers, this range now includes a large portfolio of highly commercial brands and products listed at extremely competitive prices. Being able to purchase all of these products in one place will dramatically improve the buyer's experience, which we expect will lead to an increase in purchasing frequency and average basket size which in turn compounds to accelerate GMV growth.

Secondly, they will also have access to a much wider range of functionality including features such as upfront payment incentives, sample requests, pouring discounts and the ability to connect and communicate with sales representatives from their usual suppliers on the platform. They also will be able to take advantage of Kaddy Community and the news, reviews and insights being shared by fellow trade buyers and suppliers."