We are excited to relaunch and migrate the Bibendum partnership to Kaddy Marketplace, promoting our
platform across their large database of trade customers, representing thousands of venues across Australia,
and we’re confident that this will drive a significant lift across our key metrics.
When Bibendum promoted Winedepot Market to its customers last year, there were only about 800 products
available and almost all of these were contained within the wine segment. The Winedepot Market platform
also lacked trade specific functionality.
Now, trade buyers whom Bibendum introduces to Kaddy Marketplace will have an entirely different
experience. For a start, they will have the ability to choose from a product range that's almost 20 times
bigger than Winedepot Market including the best range of craft beers, spirits, seltzers and non-alcoholic
beverages in the country.
Importantly, through our expanding network of liquor wholesalers, this range now includes a large portfolio
of highly commercial brands and products listed at extremely competitive prices. Being able to purchase all
of these products in one place will dramatically improve the buyer's experience, which we expect will lead
to an increase in purchasing frequency and average basket size which in turn compounds to accelerate GMV
growth.
Secondly, they will also have access to a much wider range of functionality including features such as upfront
payment incentives, sample requests, pouring discounts and the ability to connect and communicate with
sales representatives from their usual suppliers on the platform.
They also will be able to take advantage of Kaddy Community and the news, reviews and insights being
shared by fellow trade buyers and suppliers.
(20min delay)