>There's no proof that enterprise clients haven't joined because...

>There's no proof that enterprise clients haven't joined because of the fees, or that lowering fees will result in enterprise clients joining.

There's no guarantee that any product that ever goes to market ever will be successful in any case.

All any company can do is notice a gap in a market and try to fill it.

Lowering prices lowers the perceived pain for big players swapping. It's a good tactic, is it not? How is it not.
If coke dropped their prices by 25% would it increase their sales volume relative to pepsi? 50%? At what point does a price drop sway consumers of broadly similar products.

You can't really know your market that well with individual consumers, but the benefit of dealing with large players is they tend to operate on similar principles. They want the cheapest, best quality service. Couriers are a great example. We stopped using the cheaper couriers at my work because of the problems caused by their poor service level.

Is it not DW8's business plan to do that; ie, use technology to lower operating costs so they can offer the best quality service at the lowest price?