Have you looked up how SaaS works?
The ability to offer extensive back end data in real time without holding physical IT equipment. You can pivot super easy.
for example, my wife’s Uber trips are always 10-15% cheaper than mine. We log on at the same time, from the same address, heading to the same place. Uber knows what we have selected in the past, payments, trip distances, ratings etc all in an instance.
the same can be applied to small customers, large customers. think discounts, advertising, price modelling, location based data, order history data. Convenience. All at the click of a button.
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