Ann: Kaddy to accelerate revenue growth with new pricing model, page-8

What is great is that they did what they said they would... such as...

1. Value to be realised by Sept 2023 quarter.
2. Now 4mill/ per annum value released (not 3M).
3. rate card - means 10% increase in GMV
4. Introduction of SAAS

New pricing model for orders/payments: big fish coming.
But on top of this, they have getting feedback from big suppliers/mainstream brands and adjusted their system to hook them in... the following deserves to be repeated in full.

Rich Coombes...
“The larger suppliers and distributors in the industry operate on very slim margins. Despite all of the eciencies and benefits that our integrated Kaddy Marketplace and Fulfilment platform brings, the feedback we have been getting is that a Marketplace commission rate of 5% is simply not commercially viable for the big end of town who want to process large volumes of orders through our platform.
To offset this, some suppliers have been increasing their product prices listed on Kaddy Marketplace to cover the commission which impacts our competitiveness and in turn has hampered our GMV growth over the last 3-6 months. Unlike smaller operators, the large producers and distributors have strong balance sheets and aren’t as reliant on accelerated payments so they can aord to wait ~30 days to get paid.

We expect the new pricing model will help us onboard the largest suppliers in the industry and expand the product range currently available, adding the highly commercial products that many of our buyers are looking for. Typically these mainstream products are available via more than one wholesaler, so the reduced Order Processing Fees and competitive tension to retain market share should help us oer buyers very competitive pricing, driving our marketplace GMV growth."

Only a matter of time before the big names are here.
DYOR and all that