From elsewhere: " I like it because it's not a "bulk"...

From elsewhere:
" I like it because it's not a "bulk" credit-raise.

In the past, US shareholders have not been able to participate in "at a discount" share-offerings from the company, yet the US share price inevitably ends up reflecting that discount.

ATM facility will enable company to take advantage of share-price spikes without stifling enthusiasm with some announced credit raise.

Those are a couple reasons, as is the implication that the company may be expecting some price spikes."