they purchased the ATM issued on market so they would have paid...

they purchased the ATM issued on market so they would have paid the current price at the time. Since then the price has dropped so they would be hurting like everyone else.

But the current SP is a buying opportunity and I will be adding some more (never intended to as I'd reached my limit but with more news coming it's worth it), although at what price I'm not sure as I think that there may still be some further falls still to come