Ann: Key Management Changes, page-4

  1. 310 Posts.
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    Ah healthia... I haven't checked in for a while.

    I have a unique inside perspective on the Myfoot Dr brand & it's reputation. In the small community that is podiatry this brand is cheap, profit focused, not care focused & podiatrists worth their salt steer well clear.

    They often offer graduates big salaries & have relentless sales targets to hit. If these graduates go the leave they often struggle to find a job in the 'real' side of podiatry due to their lack of proper training & pushy sales demeanor.

    As for expansion by acquisition, the Pod industry is still incredibly fragmented with local clinics, the roll-up arbitrage opportunity is still massive but MFD executions is wayy off. The company is incredibly profit driven, has been for a long time & everyone knows it. Meaning when MFD acquire a clinic many quality staff leave, MFD usually lock the previous owner in for a period of time but staff under them bail fast & patients go with them.

    To me the only real way for a rollup to be successful is to offer a brand (similar to smartclinics is the GP space), admin, marketing, accounting etc all cenralised & have a partner (previous owner) operate the clinic day to day with an ownership incentive. Similar to pharmacies.


 
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