I agree with Gusman…Not only is Alexicool suitable for apparel like running gear, there is a huge opportunity for its use, imo, in sportswear/activewear/underwear. Use of PCMs is not limited to bulky materials – it’s even being featured in luxury lingerie.
As the company has pointed out previously and in the presentation today, market choice is currently limited to either PCM OR wicking. Alexium can offer PCM thermal regulation + moisture-wicking + anti-odour in the one highly wash-durable application. I’d anticipate that there will be really strong demand for Alexicool in these massive markets. For example, the activewear market in the US alone is estimated to have topped $44 billion already and is projected to be worth $83 billion by 2020.
Ann: Key Organisational Changes showcasing Alexium's Growth., page-118
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