I had a good conversation with a health food store owner that stocks the cubes. They said they sell ok but thought the cubes were more suited to the retail chains like woolies and Coles, saying its more suited to a semi health conscious convenience/time poor buyer. The owner of the chain felt they weren't highly appealing to the serious health food buyers (crazy vegans lol). Fair call i guess as the real health nuts would blend an organic number fresh.
The marketing team will have a buyer profile i'm sure.
I myself am waiting for the T bone and chips cubes.
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