Ann: KMD Brands Trading Update, page-10

I can assure you Macpac and KMD stuff are very much similar I got both gear
A few forums I read on people claimed Macpac has better quality than KMD but I put them on the same category in term of quality
so price will wins and I am sure SUL know this so they deliberately sell them below KMD price

KMD price used to be fairly expensive until SUL took over Macpac and they go pretty hard on pricing, KMD I think in some way response to this price assault and lower their price a little bit but still more expensive in general.

I don't have neither stock so I don't know their numbers in details just casual observation, I tend to favour SUL if I ever get to buy through my observation of both of them over the years. and Supercheap auto is the k-mart of auto most of their stuff are in house home brands so they sell them cheap and cheerful but they also stocked third party brand stuff if you want to go brand route.

https://www dot ozbargain dot com dot au/node/614302

Kathmandu VS Macpac Down Jackets - OzBargain Forums