Ann: KMD Brands Trading Update, page-37

https://www.kathmandu.com.au/epiq-mns-down-jacket-v3.html?colour=386&scroll=instant
https://www.bcf.com.au/p/macpac-mens-halo-down-puffer-jacket-black-m/63020602.html

KMD stuff is 70% more expensive for the same thing actually a little worse Macpac is 100% duck down,
KMD is 80% down 20% feather, you can see why their sale going backward

Macpac has the advantage of wider exposure of cheaper price because SULowned bcf, rebel and its own Macpac stores, so they can just sell this stuffeverywhere in those stores and undercut KMD and run them to the ground

KMD will keep talking about margins while their competitors stealing their lunch with cheaper pricing