Exactly - Do you know what else excites me, KNM is so focused o...

Exactly - Do you know what else excites me, KNM is so focused o special needs right now, if they establish themselves as a real market leader and innovator in this space, they will already have the market captured (and commercialised) and at their fingertips.

Imagine if they begin to work closely with education partners in years to come, and start to develop offerings outside of the current special needs scope.

I think someone mentioned other ideas at the AGM - whether it's apps, online learning platform (write off Khan), whether it's fun education movies/cartoon series, whether it's merchandise, who knows - the education sector really is quite massive, and the demand is only going higher and higher as more and more countries obtain means to further their education systems and try to keep up with the western world.

The current target market is just a drop in a very large ocean.