Ann: Kogan.com quarterly Cash Flow Statement and Trading Update, page-2

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Column 1 0 Kogan.com Limited (Kogan.com; ASX:KGN) today released its Appendix 4C Cash Flow Statement and Trading Update for the quarter ended 30 September 2017 (1QFY18).The Company surpassed the milestone of 1 million active customers during August, as strong trading momentum in 1QFY18 resulted in the business outperforming management budgets. Unaudited management accounts reflect the following Q1FY18 performance against the prior corresponding period (Q1FY17) – Revenue growth of 35.9% Gross Margin of 18.2% in 1QFY18 (compared to 17.9% in 1QFY17) EBITDA growth of 37.7% (compared to 1QFY17 Pro Forma EBITDA) Active customer growth of 278,000

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Column 1 0 Kogan.com Founder & CEO Ruslan Kogan said the Company is pleased with the performance in 1QFY18 and the continuation of the strong trajectory of the business.“By continuing to delight our growing customer base with our various long term business strategies, we are pleased to deliver a trading update that demonstrates ongoing strong year-on-year growth in revenue and profitability.” Mr Kogan said.“Our new verticals continue to shine and attract customers with our compelling offering - Kogan Mobile had impressive growth this quarter and, in October, celebrated its second birthday with an exceptionally popular promotion. Also, Kogan Insurance is off to a promising start after launching in August.”“With a significant investment in high quality inventory, and an exciting line-up of new product releases and promotional offers to be rolled out over the coming quarter, we are better poised than ever to help out Santa Claus this Christmas.”Regards,Kogan.com Investor Relations

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