Ann: KPO TO APPOINT FINANCIAL ADVISORS TO SECURE DIRECT THIRD-PAR, page-9

The announcement needed to be made because it signals a changed approach to the plan on how they aim to fund the projects.

The original plan was to seek equity/debt funding for each individual project.

This new plan is to seek an equity deal in relation to KDP. This does leave me with questions on how it impacts the funding plans for each individual project, however does provide more surety and less risk for any new equity partners into KDP, ie broader scale than investing into just an individual project. And as @djwally pointed out, this gives incentive for any new equity partner to assist in getting things done.