Somehow BGA managed to obtain this free publicity, complete with photo, in Friday 4 June 2021's 'Herald Sun' (Melbourne), at the bottom of 'right hand' page 3.

(helps to further get the message oiut to nonsavvy consumers who won't have realised BGA is majority Australian owned):

Bega settles on label

Kraft Heinz have agreed to pay Bega $9.25 million.

A LONG-running legal battle between a US food giant and Australia’s Bega Cheese is over, with Kraft Heinz agreeing to a $9.25 million payout.

The two companies had been locked in a dispute for nearly four years over Bega’s right to use the distinctive yellow packaging for its peanut butter.

Bega bought the rights to Kraft’s peanut butter recipe from Mondelez Australia in 2017.

Kraft had attempted to argue that it had not sold the right for Bega to use its distinctive yellow “trade dress” packaging and lid.

The trademark fight went all the way to the High Court.

Bega told the ASX on Thursday the companies had brokered a settlement.