Ann: Ladbrokes signs to The Global Tote and Racing NSW approval, page-46

http://www.theaustralian.com.au/bus...a/news-story/4a2c8caae8951723397f4b1e2f135e2f

TopBetta to licence The Global Tote to Ladbrokes Australia


TopBetta chief executive Todd Buckingham said he was excited to have the first big corporate bookmaker on board with The Global Tote. (Pic: Britta Campion)

• Jake Mitchell
• The Australian
• 11:55AM December 1, 2016
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• Jake Mitchell
  
  Media reporter
  Sydney
  @JakeMitchellOz
  

ASX-listed wagering junior TopBetta has signed a landmark deal with global operator Ladbrokes to provide a new totaliser designed to give punters the best available odds.
TopBetta (TBH) will licence The Global Tote to Ladbrokes Australia, the local subsidiary of the United Kingdom-based gambling giant, and the service will be integrated into Ladbrokes.com.au as a replacement to existing tote derivative products, such as Best Tote, in coming weeks.
The Global Tote is a business-to-business product designed to help corporate bookmakers provide best available odds to punters in a more profitable way.
“We are always looking for an edge and ways to value add through better products and services to our customers,” Ladbrokes Australia chief executive Dean Shannon said.
“The Global Tote is a solid initiative with significant upside for operators as well as delivering more choices to clients seeking the best odds.”
TopBetta also announced it had received approval for the new service from Racing NSW.

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TopBetta chief executive Todd Buckingham said he was excited to have the first big corporate bookmaker on board with The Global Tote.
“This new tote will enhance wagering outcomes for not only Ladbrokes Australia, but operators, punters and racing bodies on a global scale,” he said.
TopBetta is chaired by Bauer Media chief executive and former Seven West Media chief operating officer Nick Chan.