Great to get a better viewpoint on the opportunity, and it...

  1. 4,551 Posts.
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    Great to get a better viewpoint on the opportunity, and it presents selling problems similar to other industries/businesses selling intangible, or ‘into the future’ benefits.
    People want the benefit NOW! Particularly managers who cannot afford to take a long term view because they are judged and paid on todays results.
    my major business many years ago was business information’ in the form of subscription newsletters and how to manuals…and we did alright with the longest running newsletter in Australia…250+ monthly issues. We were selling an intangible product of a benefit into the future, just like insurance.

    Our subscriptions skyrocketed when we included a 120% money back guarantee…yep 3% claimed…and these sleezebags move amongst us…they will chissle & cheat EVERYONE.
    But what it did to subscriptions was ginormous…when our salespeople could say ‘with a guarantee like that, what have you got to lose’ Reality is that we would quite happily lose money to get the first subscription @ $245 because we knew the average customer was worth close to $3,000 to us.
    seems to me some of this proven logic could work for LBL
    Remove the doubt about the benefit and possibly defer some portion of the cost to a later date.
    For example…put up the price by 20% and then hold that amount in trust for say 3 years when the benefits are accruing. Or variations of this thought process.
 
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Last
36.0¢
Change
0.000(0.00%)
Mkt cap ! $42.35M
Open High Low Value Volume
36.0¢ 36.5¢ 36.0¢ $31.12K 85.78K

Buyers (Bids)

No. Vol. Price($)
4 82542 36.0¢
 

Sellers (Offers)

Price($) Vol. No.
36.5¢ 22457 1
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Last trade - 13.41pm 25/06/2025 (20 minute delay) ?
LBL (ASX) Chart
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