Not really "the competition". Thinking of safety devices for...

Not really "the competition". Thinking of safety devices for seniors - eg
https://livelifealarms.com.au/
https://www.medialarm.com.au/
https://guardiansp.com.au/
and others who won't give a price - presumably because it is a bit pricey.
Many of these options are severely "under-specced" compared with our watch.
Have a read of the specs and I think you will see where our product has some edges over these devices.
I know my mother would prefer to wear a watch than a pendant. She sees a pendant as a signal that she's "old" when she's out and about, and also sees it as a potential choke hazard.
I think there are enough boxes ticked here for our watch to be a winner!!