Yeah my initial reaction to the fall in revenue was that traffic...

Yeah my initial reaction to the fall in revenue was that traffic guard was working too well, however that means there was an enormous amount of fraud going on as a proportion of overall installs. In review I dont think that it is all traffic guard however it could certainly be a significant part of the problem. I made a bit of a list of possibilities in my correspondence with the company:

• Supply partners are already on other advertising platforms and not willing to switch to Mpire network
  • Traffic guard works too well and suppliers see it easier to generating revenue elsewhere without this hurdle
  • Too much competition for high quality supply partners
• Traffic guard identifying possible fraudulent actors and TMP categorising them as low quality supply partners and TMP choosing to no longer work with them (working to strategy)
• Not enough staff internally to TMP to develop enough high quality supply leads
• Not enough staff with the right “connections” to get quality supply leads.