TMP act as the middlemen in bringing advertisers (demand) and affiliates/publishers (supply) together.
TMP would not be taking on clients if they were not able to provide the quality of supply required, ie. You would want your ads displayed on a certain type of premium site to attract your target audience. Last thing you would want is for a product or brand such as McDonalds being displayed on an adult site.
The whole decrease in revenues has been a result of limiting their risk due to ad fraud, which has the potential for doubtful debts or even litigation, as seen with Uber/Fetch and Google issuing refunds to advertisers. However, the recovery from this and the seeking out of quality supply seemed to have been a failure of the previous incumbent.
This June quarter is going to be vital... It is really going to be make or break.
Ann: Letter from the Interim CEO, page-4
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