When Australian retailers are asking for 20% higher margins than other global retailers why would Nuheara want to sell their IQ Buds in Aussie retail stores?
Clearly for a start up company trying to build a global brand and also shareholder wealth this does not make sense. The more sensible option in this instance would be to sell online via their website, cut out the middle man and pocket 100% of the profits! At this point in the product cycle, Aussie retailers are last on the B&M priority list for Nuheara.
When Australian retailers are asking for 20% higher margins than...
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