I understand MB is funding this personally - he's not a director so doesn't have access to company funds. I got a call from a real person but to be honest I'm not sure which side she was representing. It did highlight to me that something was going on.
MB does own nearly 1/4 of the company according to The Australian newspaper (paywalled):
"Mr Blackmore owns 23 per cent of the company, more than 3.7m shares. That compares to Blackmore's five directors, who collectively own 26,014 shares, of which Ms Templeman-Jones owns 652, according to Blackmore's latest annual report"
If he owns 140x what all the the directors hold, he does have a significant interest or "skin in the game".
