The people who don't know Liberty are the retail investors, all...

The people who don't know Liberty are the retail investors, all the institutional investors know who they are and that is what counts. As for the advertising of their brand it is not really required as they provide their products through the broker networks, let the the broker networks spend the money promoting their brand and Liberty will provide the gold standard service behind the scenes to ensure that the consumer is satisfied. This is a tried and tested process for them.
With relation to Liberty being a takeover target, I don't think so, the owners and management are very proud of what has been achieved and I do not think they are looking for a suitor or else it would of happened years ago.
DYOR good luck to all holders