It'll definitely be interesting to see the uptake in app downloads over time, especially as the app grows and improves. Also, app store ratings and reviews can significantly affect the app store optimisation which will ultimately effect the rate of uptake on the app. Just another metric to look out for besides download numbers.
Also, FYI, found this quick read up on the launch:
https://www.thesentiment.com.au/lifepay-app-enters-commercial-launch-with-strong-demand-for-digital-wallets/
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