10 million sales of vapes in 2018 according to this article up around 5fold from 2016.
They have a few vapes by the looks of it but this JV will give them a parental friendly USP in the West Coast.
"From 2016 to that of 2018, Ionic’s revenues from vape pen sales has risen from US$2.3 million, to that of US$10.5 million – demonstrating the effectiveness of their branding strategy."
"Ecstatic" is a fairly decent upgrade the useful "delighted".
Disappointing non-reaction from the market today for a positive announcement, so the market is most likely waiting for more details.
