I'd expect a range of downlights from LifX in the not to distant future, but would have thought big retail like Amazon, Best Buy, JB, Kogan's etc. stocking the lights would be enough to not have to worry about Ingram selling them.
To be honest, LifX good and all, but we are an IOT play and not a lighting company, I am interested in LifX as a curiousity, but I am more interested in how many doors they open for Ohm, as recurring revenue is king here. Filling houses with 22 year lasting globes will only get you so far.
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