Ann: LIFX Elevates Gaming Experience with Global Gaming Leader, page-98

I think the catalyst for this deal would be the exposure to 70 million users on the Razer software platform which will definitely drive an increase of sales for the LIFX products.

Check out those pro-gamers/streamers/youtubers. Their videos are usually high quality with very good and attractive lighting.

If 70 million users are aware of the LIFX integration, say 1% of them decides to buy Lifx Mini for $34.99, thats 700,000 x $34.99.

Resulting in a $24.5mil sale from just 1% of the users on Razer's platform.

This is a great start going forward.