Ann: LIFX Launches in Apple Stores in Hong Kong and Singapore, page-9

I bought one of the Lifx bulbs the other day in JB HF. What I noticed was that there were 3 competing brands and the display for the Phillips ones were better presented. The packaging was different and seemed to fill their display space better (nice to believe it is because the LifX were selling so quickly). Anyway I think they would need a better interactive display showing off their mobile app as opposed to a static one. I'd suggest they would be doing something like that with Apple