● LIFX will launch a low price white smart light in CYQ2, intended to be the most accessible and easy to use smart light on the market, targeted at US$9.99 (with region-specific, but comparable prices in non-US regions)
● Retail partners have already provided global order forecasts of sufficiently large volumes to warrant a first parts and manufacturing order of 500,000 LIFX White smart lights to meet initial retailer stock requirements
● LIFX White bulb will be the easiest smart light to install ever made by LIFX, with full support for Amazon’s latest connectivity and simple setup technologies, and will be specifically designed to work seamlessly with voice assistants like Amazon.
Ann: LIFX to Introduce Low Cost Premium Smart Light, page-3
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