Ann: LISTING: GEO: GeoOp Lists on the NZAX

• Release Date: 31/10/13 10:37
• Summary: LISTING: GEO: GeoOp Lists on the NZAX
• Price Sensitive: No
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					GEO
31/10/2013 08:37
LISTING

REL: 0837 HRS GeoOP Limited

LISTING: GEO: GeoOp Lists on the NZAX

MEDIA RELEASE

GeoOp, the online and mobile job management and costing software provider for
global trades and services businesses, lists on the NZAX today at $1.00 per
share

AUCKLAND, Thursday 31st October 2013 - GeoOp Limited, the online mobile
workforce management company empowering global trades and services businesses
to create efficient business processes, today commences trading at 11.00am on
the NZ Alternative Market (NZAX) at $1.00 per share and under the code 'GEO'.
The listing will assist GeoOp to rapidly scale and carry out its global
expansion strategies, particularly in Australia and the US.

GeoOp lets field staff throw away inefficient manual pen and paper-based
systems in favour of smart phones and devices with real-time information and
time efficient features. Any small business, from plumbers and electricians
to IT technicians and health care workers, can use this mobile software to
manage every part of their work- from creating to viewing a job, to assigning
and scheduling it, creating quotes, accessing parts lists, carrying out the
job and completing the invoicing and payments process. GeoOp is typically
targeting sole traders to small to medium sized businesses with up to 200
field staff.  It runs on a software-as-a-service (SaaS) model at $20 per
month per mobile user. GeoOp is available through the Apple App Store, Google
Play and from the GeoOp website. Businesses sign up for a free 30 day trial
and are operational with a few simple steps. The return on investment by
using GeoOp is significant with no set-up or maintenance costs and automatic
free updates.

Chief Executive Leanne Graham says that listing on the NZAX is a momentous
day for GeoOp, which caps off an extraordinary year of growth for the
company. "Our users have grown from 1,600 in January 2013 to 4,500 in
September 2013. Our customers are truly global, with just over 55 per cent of
our market in Australia, followed by 17 per cent in Northern America. We've
employed 28 people this year and opened offices in Melbourne, Sydney and have
staff in the UK and US. Our recent private share offering prior to listing
was oversubscribed by more than three times and raised $10 million of new
equity at $1.00 per share.

"What makes GeoOP a standout, is that it works in the field through to the
office, it's easy to use and intuitive and is scalable. Listing on the NZAX
is the next stage to give us the ability to drive the success of the company
forward. We'll be raising our sales and marketing efforts and bringing on the
right talent to help us capture the US and Australian markets as well as
investing further in the technology development of GeoOp."

Mark Weldon, Chairman for GeoOp, emphasises GeoOp's opportunity for rapid
growth, in particular in international markets. "The prevalence of smart
phones and devices and fixed price data plans available to mobile workers
means that, for the first time, there is an opportunity to bring simple,
value-add software into the field for small and medium sized trades and
services businesses. Before deep smartphone penetration, this was not
possible. With 85 per cent of GeoOp's users already

offshore, GeoOp has a very significant international growth opportunity in
that it has the right team and right product to execute. Being listed is a
key milestone and will allow further rapid integration with key channel
partners in global markets, such as telcos and other cloud products that our
customers also use."

GeoOp was advised by investment bank, Cameron Partners (which is the NZAX
Sponsor for GeoOp) and law firm, Bell Gully.

ENDS

About GeoOp Limited www.geoop.com
GeoOp is a mobile solution for job costing and scheduling that aims to be a
global leader in mobile job management for the trades and services sectors.
Listed on the NZAX, the company has 4,500 paying users, including in the UK,
US and Europe. The company was founded in 2009 and its headquarters and
development base is in Auckland, New Zealand with offices in Sydney and
Melbourne and staff in the UK and US.

For more information on this announcement please contact:
Leanne Graham, CEO, GeoOp Limited, mobile: +64 27 242 8937, email:
[email protected]
Nimita Morarji, Serum PR, mobile +64 21 950 058, email: [email protected]
End CA:00243106 For:GEO    Type:LISTING    Time:2013-10-31 08:37:31