This Big Marketing Push better Knock My Socks Off - IMO "as many will know" it is well overdue.......
Whilst it will hopefully increase sales - i think the big challenge is Product Awareness "and Brand Loyalty", getting the Parents to recognise Yowie as much more then a Choc Treat. It also needs to drive people to the Website/Game, which again just keeps the whole Yowie experience rolling on and building.
Cheers
This Big Marketing Push better Knock My Socks Off - IMO "as many...
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