I have noticed a more 'measured' feel to the announcements. They coming out pretty close to when they are expected, and the wording is very particular. So yes there is a well thought out strategy for the next round of announcements that have that 'stepping stone' feel to them leading up to something of great importance to the company. That is the tone of the phrasing from SW and it will be an interesting week.
Ann: Lulo Diamonds Sell For A$2,360 Per Carat, page-39
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