I think the market is going to have trouble understanding just what this means.
The full effect this has on MBE may not be released for a year or 2, but I suspect it'll be LARGE. If you think the current gaming app is providing most of MBEs revenues, I'd expect something like this to overtake it in the near future. Nothing is more prized in media than sports content. Being the payments gateway for something like this is amazing.
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