Ann: M2 delivers 60% increase in underlying net profit to $93.3M, page-31

That's a good analogy re: airline industry - I agree growth of a certain type can be lethal if cannot maintain a margin. When referring to download usage - what I meant to emphasise is the increased interest from previous non-internet users in home online entertainment media = more services. I think you picked up on that referring to Netflix.

I admit to not knowing enough about how companies, such as M2, actually pay for using infrastructure. If the business model is designed around a certain amount of data use and there is an explosion of data use (which I think there will be) resulting in M2 having to increase charges to pay infrastructure, then I agree it is a major risk. I need to research this more. Thanks.