I signed up in 2011 as they were definitely the cheapest of all...

I signed up in 2011 as they were definitely the cheapest of all retailers back then. Over time they ramped up their charges and became amongst the most expensive. I believe they have pulled back somewhat from their money grubbing antics due to all the customers they lost, and are more competitive these days.

The important thing is AYS's business model is based on providing value, and I 'assume' they'll simply lower the Click tariffs and run tight margins, ie plan on getting customers on board by providing value.Amaysim has that reputation already and it will transfer over to Click.

I dont know if they got value paying what they did for Click, but in the long run you cant go qo wrong owning a utility - the money just keeps coming in, hail or shine.