This stock has had a magnificent rise since it listed. Yet few appreciate it (at least judging by the company's number of holders).
I only came across SDF in February this year when trying to find smaller companies that 'Mr Market' doesn't pay much (or any) attention to. One ought have known of it since it listed, but I dismally failed.
The huge (and increasing) information technology (software) required coupled with a specialised sector - insurance is a very complex business - means there are some significant barriers to entry.
Who are SDF's major competitors in Australia, and overseas?
Worldwide, businesses or individual householders failing to insure, or 'adequately insure' can be significant missed opportunities for insurance brokers as it means a smaller pool of clients than ought be the case.
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