Another thing to note about the CFO is the significant number of...

Another thing to note about the CFO is the significant number of shares (circa 1M +) he has acquired since he became Director at prices substantially in excess of the current price. As it currently stands he is in a very large loss position on these acquisitions.

As he is the position as a Director and CFO, this can only mean one of two things (in my opinion):

1. He's either a completely irrational investor who likes losing money (unlikely), or
2. He's has simply failed to see and appreciate how bad situation of the business was in and the perilous direction it was heading.

Mind blowing for a Director and CFO and extremely concerning for shareholders going forward.