Littlecorn, as PKA claims the majority of its jewellery is...

Littlecorn, as PKA claims the majority of its jewellery is priced between $US500 to $US2000, between 120 and 480 items. The MD's annual salary is now about 40% of its revenues from its 4 trunk sales and its 2 shops for the first 2.5 months of the Dec Q , according to its last release or slightly more than double the entire sales for the last Sept Q.

You have to credit PKA's ambition, as per this extract (About PLUKKA) lifted directly from the release:

"With industry spending forecast to reach $370B in 20201, and with 10% of spending shifting to online, Plukka is uniquely positioned to capture this new and dynamic jewellery market."

Now we know why PKA is so patient at achieving a profit. The company takes a long term view, as far out to 20201 apparently, to building success.  Obviously, its departing Chairman is not so patient.

In a little more than a year, PKA's lost founding MD last April (resigned from PKA in September) and its Chairman. Online sales for the "global, bricks and clicks retailer for creative and fashion-forward fine jewelry... [since] Founded in 2011 as a discovery machine for jewellery" are still "not substantive". (Aside, jewellry, jewelry: using alternate spellings in the same release is consistent with PKA's affection for flexibility, colour and detail.) So what's an extra $US5k a month to keep the MD around at least until she sees out her first 12 months for appearances sake, at least?

What rhymes with Plukka, again?