Selling fresh food is tricky, it is a brand new business partnership with new brands. There is no historical data that can be used to calculate the outcome with a high degree of accuracy. If they announce a projection, if they missed the mark by slightly, they will be hammered hard.
Just let it be for the mean time, let the business grow and develope over the next 12 to 18 months.
One element of this investment compare to mining is that there will not me a lot of surprise 8n terms of blow out in costs or impact by commodities prices.
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