The Angry Birds Chirp With Big Promo Partners McDonald’s, Citroën
April 21, 2016 8:04am
Sony Pictures has locked in some hefty promotional partners for Rovio Animation’s’ The Angry Birds Movie with McDonald’s Corp. and French automaker Citroën leading the charge of about 100 partners worldwide. Sony says that overall, it is a $250M promo campaign for the film which debuts May 20.
For the people wondering if we were going to spend money on marketing the angry birds chocolates-I think Rovio have it covered.
100 partners word wide and Yowie group is in great company.
YOW Price at posting:
78.0¢ Sentiment: Buy Disclosure: Held
