It's clear that adding THC is FAR more effective. BUT. This is...

It's clear that adding THC is FAR more effective. BUT. This is about creating a product that is avaiable as S3. over the counter. There is still massive global stigmatism against THC....and the vehicle driving laws have many paralysed about the idea of using THC. The market for a non-THC CBD product (should it work) is freaking massive - globally. AVE has the best chance . It is absolutely in the driving seat having learned from recent studies that didn't quite get themselves over the line. The recent BOD study actually was really reassuring that AVE will be successful. Their 100mg dose was significant in aiding sleep but I think it was the lack of numbers and other study criteria that was not sufficient to get the ticket. Nice try but no cigar. AVE smacks it out of the park re their product having higher absorbtion, higher dose, higher study numbers, addressing placebo statistical mitigation etc etc.....It actually has a very high chance of succeding. In fact I'd bet on it. Oh I have......lol