I saw some reported the PSD division from Quindell accounted for around 12% UK market share, then I have to think they should have good brand value.
I agree with you that law firm is a servicing one, quite different with Coca cola, but would be still have brand value, might be interesting to compare with accounting firm, big four, they should have strong brand value. Brand is attached with high standard and services delivering.
IMO.
Ann: Market Guidance, page-106
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