Of course but you can't look at just that number and compute a...

Of course but you can't look at just that number and compute a valuation - because that would be ignoring the fact the company added over $1b in customer lifetime value in just 12 months, and the fact that there has been sustained growth and improvements in virtually all the important metrics. To me the future is very exciting for this company. UK is obviously going to be the big star performer over the next 1-2 years, but once market effects in places like Canada, South Africa and South-east Asia take hold then numbers could really start to ramp up. Huge exciting future ahead for this business imo.