Results of the beta testing demonstrated a stable network, capable of optimising data
across key web platforms, with performance increases of up to 57%. Initial feedback
from users has shown high retention and high engagement, and includes consolidated
reporting of noticeable improvements in speed and data usage during their online
activities. Market research has suggested proposed customers would be willing to pay
either a monthly or yearly subscription for the service.
As a result of the testing, a number of key enhancements have been implemented,
including improved battery usage, particularly on older devices, and additional
technology to improve user experience on networks which were previously resistive to
the technology.
Wangle will now progress to Phase One of its monetisation plan utilising Equinix’s global
network. Targeted at 12,000 paying subscribers. Wangle will be launched across
Android and iOS and will include Australia and New Zealand. A full acquisition strategy
has been implemented utilizing global advertising network partnerships including
Degordian to reduce the cost per install (CPI) with the Company’s focus on immediate
monetization and maximising a return on investment (ROI) and an increase (LTVC)
lifetime value of the customer.
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