Something doesn’t add up here (in my opinion).
I believe that these guys produce the Heston range to order. The order process would mean that the customer makes the order, the factory makes the BBQ and then it’s sea freighted to the client. This would have to take an absolute minimum of 3 months and more likely 4.
The USA BBQ season is about to kick off with Memorial Day 28 May. The big BBQ comps kick off with Memphis in May also now.
This all means that any order SHM receive now will arrive by the end of the USA BBQ season, ie arrive with retailers by the time the BBQ season has ended.
In a nutshell, I think this means that the Heston range will not get those extra orders, at least this northern (USA) BBQ season.
It’s not going to be good news in the near term I fear.
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