Ann: Market Update, page-4

A few reasons.

1. Their relationships with travel firms. Some minion in a booking agency like NRMA travel doesn't want to go trawling through multiple booking options. The want one system and be in and out in the minimum time.
2. You get a fixed cost at the time of booking.
3. Just like all the travel aggregation sites, having all options in the one location provides convenience.
4. More long term, quality control. This is more relevant for the limo side of the business.

This whole discussion is kind of pointless as JAY were achieving strong sales growth until they got COVIDed. You and I might not want to use JAY's service*, but plenty of other people certainly did.

* I think their limo service is worthwhile using.