why would you hold this stock as opposed to hellofresh. It has been cashflow negative all of its life, and then last year it was cash positive due to covid. As soon as covid starts to unwind, it becomes cashflow negative again.
i also saw recently that Coles (and inevitably Woolworths) are starting to offer their own online recipe and meal kit service direct to consumer. Go online and check it out.
i think the price of this stock will start to unwind pretty quickly.
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