Your right! Some of the working class can't afford it! but...

Your right! Some of the working class can't afford it! but the working class that can't afford it every week aren't the target market!
if you watch the investor day presentation, the US business targets $70k+ average earning US households, which still happens to be a VERY large, under penetrated market.
This segment of the working class (well all of the working class) tend to be very time poor, so this is a nice solution - yes not everyone can afford it but for the segment that can, they probably will at least try it.
Remember, there is a massive demand for the lower cost Dinnerly brand...

Yes - I am nervous about the company not being cash flow positive, but if this can scale growth at 30% like it intends, I don't think we will be far away as the unit economics improve.
If it hits $1.20, I'll be loading up - so could be a win win for us both! haha!